||WHO are you (the one making the pitch: e.g. co-founder); and to WHOM are you targeting your pitch (e.g. credited investors).
||WHAT is your Startup all about? What problems (pain) will be solve and/or what new pleasure (gain) will it bring to the market.
||WHEN did the past milestones happen or WHEN will the future milestones happen? For example: customers already acquired, future investors secured.
||WHERE is the special locality of your Startup or the industry space for the business idea (e.g. local, national, global: customers, partners, etc.)
||WHY are you (WHO) making this Elevator Pitch to the listener (WHOM)? What do you want (money, training, ,etc) AND what are you giving in return (?% of the Startup).