SILICON VALLEY SIERRA LEONE

BUSINESS TOOLS

Elevator Pitch

How to create an effective Elevator Pitch that gets results.

Your ELEVATOR PITCH is a short, to-the-point, and enticing 30 seconds to 2 minutes description of your Startup idea explained in such a way (using the 5Ws) that any listener (in particular, an investor) can easily understand.

The OBJECTIVE of your Elevator Pitch is to entice the listener (investor) to want to hear more about your Startup idea and potentially become an investing partner, eventually. If your Elevator Pitch is effective, it will generate interest-based questions from the listener.

The 5Ws Elevator Pitch:

Rogee Rogers, Investor
ROGEE® Startups Accelerator
1 WHO WHO are you (the one making the pitch: e.g. co-founder); and to WHOM are you targeting your pitch (e.g. credited investors).
2 WHAT WHAT is your Startup all about? What problems (pain) will be solve and/or what new pleasure (gain) will it bring to the market.
3 WHEN WHEN did the past milestones happen or WHEN will the future milestones happen? For example: customers already acquired, future investors secured.
4 WHERE WHERE is the special locality of your Startup or the industry space for the business idea (e.g. local, national, global: customers, partners, etc.)
5 WHY WHY are you (WHO) making this Elevator Pitch to the listener (WHOM)? What do you want (money, training, ,etc) AND what are you giving in return (?% of the Startup).

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SILICON VALLEY SIERRA LEONE

STARTUPS

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