1 | WHO | WHO are you (the one making the pitch: e.g. co-founder); and to WHOM are you targeting your pitch (e.g. credited investors). |
2 | WHAT | WHAT is your Startup all about? What problems (pain) will be solve and/or what new pleasure (gain) will it bring to the market. |
3 | WHEN | WHEN did the past milestones happen or WHEN will the future milestones happen? For example: customers already acquired, future investors secured. |
4 | WHERE | WHERE is the special locality of your Startup or the industry space for the business idea (e.g. local, national, global: customers, partners, etc.) |
5 | WHY | WHY are you (WHO) making this Elevator Pitch to the listener (WHOM)? What do you want (money, training, ,etc) AND what are you giving in return (?% of the Startup). |